What a strong auction day actually signals to sellers
Bidder numbers in Bronte are holding, sellers want to know what that means for their reserve.
Suggested outputs: Reel · LinkedIn · Blog
Start this Kast FOR REAL ESTATE AGENCIES
More eyes on you. More calls. More listings.
ScribeKast puts every agent on every channel their buyers and sellers scroll, in your agency's voice.
A person always publishes, never the AI.
Harbour & Co. Property · Bronte · 27 Oct to 2 Nov LIVE
Mon
Bronte market update9 channels · 8:00
Tue
Just listed: Marine Pde9 channels · 7:30
Wed
Walkthrough videoVideoKast · 12:00
Stamp duty explainerLinkedIn · X · 17:00
Thu
Open home tonight9 channels · 15:00
Fri
RBA hold: what it means8 channels · 9:00
Sat
Auction day9 channels · 8:00
Sold under the hammer9 channels · 11:30
Sun
Weekend open homes6 channels · 8:00
8 Kasts → 64 posts this weekTimes AEDT · every post approved by a person
EVERY CHANNEL
THE AUDIENCE ON EACH CHANNEL · AUSTRALIA
Every channel is its own audience.
Buyers and sellers don't all scroll the same app. An agency on one channel is invisible to most of its market.
Facebook17.7Mad reach
LinkedIn~17Mmembers
Instagram7 in 10adults
TikTok10.9Madult users
X4.7Mad reach
Threads1.35Mad reach
Sources: DataReportal Digital 2026 Australia (ad reach, Oct 2025) · NapoleonCat (LinkedIn, Sep 2026)
THE NEXT BUYERS
Your next first-home buyer is on TikTok.
- 01A new generation is arriving. Gen Z is moving out of share houses and into the market now.
- 02They search where they scroll. For this generation, TikTok is where suburbs, streets and agents get discovered.
- 03The agent they see is the agent they call. Be there before they're ready to buy, and you're the name they know when they are.
GEN Z AUSTRALIANS5.4M
About 1 in 5 of us, moving into the market now.
1 in 5 · McCrindle, Australia's Generational Profile 2025
WHY IT MATTERS
The agent who shows up every week wins the listing.
Sellers call the name they already know. Being seen, week in, week out, is how the phone rings.
More profile
Your agents in every feed, every week, not just at launch.
More inquiry
Comments, DMs and calls from people who already feel they know you.
More listings
When a seller is ready, yours is the name they think of first.
TO BE CLEAR
This is organic reach. Not paid ads.
Your own channels, built up every week. Nothing to boost, nothing that switches off.
PAID BOOSTS
The reach stops when the money stops.
Bought per campaign, usually by the vendor. It sells one listing and leaves nothing behind.
12 weeksTwo campaigns
SCRIBEKAST
It builds the agent, not just one listing.
Your own channels, every week, for a flat monthly fee. Followers and familiarity carry over to the next campaign.
12 weeksEvery week, compounding
ALSO NOTA scheduler. We create, then schedule.An image generator. Your photos come from your phone.Seat-based. One flat fee for the office.
FOR YOUR VENDORS
Is one Instagram post really servicing your vendor?
Today a campaign gets the portals, a post at launch, then goes quiet on social. With ScribeKast, every stage goes out on every channel, in front of buyers who are casually looking.
Marine Parade, BronteOne listing · six stages · posts per stage
| Coming soon | Just listed | Open home | Auction | Under offer | Sold | |
|---|---|---|---|---|---|---|
| Today1 post | Nothing | Instagram | Nothing | Nothing | Nothing | Nothing |
| With ScribeKast54 posts | 9 channels | 9 channels | 9 channels | 9 channels | 9 channels | 9 channels |
Plus a summary page to send the vendor. Every stage, every channel, in one link. Something to show at the next appraisal, too.
See ListingKastBuilt for real estate agents and offices.
ScribeKast is built for real estate and learns your brand voice: your suburbs, your listings, the way your office writes.
For one agent working on their own. Turn a listing walkthrough, a set of photos or a quick brief into ready-to-post content for every channel you connect. Your first 5 Kasts each month are free, then you pay per Kast.
See Individual pricing →For offices with two or more people. Everyone works in one workspace with your office's brand voice. Every post lands in one review queue, and you can require a second approval before anything publishes. $199/mo, unlimited users.
See Agency pricing →Head office writes a Kast once and pushes it to every office. Each office reviews it, edits it for their area and approves it before it goes out on their own channels.
Talk to us →
How it works
From one input to ready to publish.
- 1
Start a Kast
A short brief, a walkthrough video off your phone, the listing photos, or an article you push in.
BriefVideoPhotosArticle - 2
ScribeKast writes the story
One story, reformatted native to every channel you connect.
- Long-form
- X
- Inside 280 characters
- Caption and hashtags
- A native post
- WordPress
- A full article
- 3
You review
Edit anything, toggle a channel off, and choose per post whether Instagram goes to the feed or your Story.
FeedStory - 4
You approve. It publishes.
Publish now or schedule it.
Human approval before anything publishes
THIS WEEK'S IDEAS
You never start from a blank page.
Three angles worth posting this week, written for your market. Pick one, add a line of your own, and approve — or push your own article in and start from that.
Reading days-on-market before you set a price
36 days is the current Marrickville benchmark. Anything longer is a pricing conversation, not a market one.
Suggested outputs: YouTube · X · Blog
Start this KastMacpherson Street: what buyers ask at every open home
The five questions your agents answer on repeat, turned into one post that answers them first.
Suggested outputs: Instagram · Facebook · Threads
Start this KastSuggestions cost no Kast quota, raise no notification, and never enter your review queue.
Watch a VideoKast happenUpload a walkthrough.
0:580:58 0:58
Upload a walkthrough.
Every channel, native.
One clip off your agent's phone, transcribed and rewritten for every channel you connect. Instagram's caption with hashtags, LinkedIn's long-form, X inside 280 characters, TikTok's hook, YouTube's title and description. Each one previewed exactly as it will appear. A person always publishes — never the AI.
Input · Video upload
0:22
Auto-transcribed
Auto-transcribed LIVE
[00:00] Hey, Sam Walker here from Walker & Co.
[00:03] And let me show you why this one's special.
[00:07] Five bedrooms, three baths,
[00:09] indoor-outdoor flow that just keeps going.
[00:11] Custom kitchen —
[00:13] that island is the heart of the house.
[00:15] Entertainer's dining,
[00:17] room for the whole family.
[00:18] Open Thursday five-thirty.
[00:20] Auction Saturday ten.
[00:21] Bronte. You'll want to be there.
✓ Transcript complete
Same video on every channel. Different words for each one, written to that platform's limit.
Facebook
0:58NEW LISTING — and what a one. The listing agent walking us through a five bedroom, three bathroom Bronte home with the indoor, outdoor flow you've been waiting for. Custom kitchen, entertainer's dining, north facing yard. Open Thursday 5:30pm. Auction Saturday 10am.
267/5000▶ same video
Instagram
0:58Bronte. 5 bed · 3 bath. 🏡 Indoor-outdoor flow, custom kitchen, entertainer's dining. Open Thursday 5:30pm. Auction Saturday 10am. #BronteRealEstate #EasternSuburbs #SydneyAuctions
181/2200▶ same video
TikTok
0:58POV: your agent walks you through a Bronte family home where the kitchen island is bluer than the ocean down the street 🌊 Auction Saturday 10am.
145/2200▶ same video
…and the same video drafted natively for every other channel you connect
LinkedIn (Personal)LinkedIn (Company)XYouTube ShortsWordPressThreadsPinterest
One upload · words for every channel you connect · a person always publishes — never the AI →
PHOTOKAST
1 / 6Exterior
2 / 6Kitchen
3 / 6Living room
No footage? Your photos become the video.
ScribeKast turns a handful of listing photos into a pan-and-zoom listing video with captions and optional voiceover, then publishes it native to every channel.
YOUR LISTING PHOTOS · 6 IMAGES
1 / 6Exterior2 / 6Kitchen3 / 6Living roomorder + crop stills .... ok
pan-and-zoom motion pass .. ok
captions + optional voiceover . ok
→ approval queue
INSTAGRAM
Pan-and-zoom Reel cut from the photo set, captions burned in
FACEBOOK
Native listing video plus a caption written for shares and enquiries
LANDSCAPE 16:9
The same video, framed wide.
YOUR CAPTIONS
Every channel still gets its own written post from the Kast, ready for you to approve.
Try PhotoKast free: 2 videos a month on the free plan, 4 on Individual, 60 on Agency.
KAST MODES
Four ways to start a Kast.
However it starts, with words, a video, photos or the listing itself, it ends up as native content on every channel you connect.
Start with words
Standard Kast
Write a short brief or push an article in. ScribeKast turns it into a post for every connected channel.
See how it works →Start with a video
VideoKast
Upload one walkthrough of the listing. Every channel gets its own native cut and copy.
See VideoKast →Start with photos
PhotoKast
Upload the listing photos. ScribeKast orders, crops and captions them for each channel, or cuts them into a video.
See PhotoKast →Start with a listing
ListingKast
Enter the listing once. ScribeKast writes a post for every stage of the sales campaign, and you approve each one.
See ListingKast →A person always publishes, never the AI.
CANVA IMPORT
1 / 5
Design once in Canva. Publish everywhere.
Connect Canva and pick a design, multi-page supported. ScribeKast writes platform native copy around your artwork and distributes it. Your design workflow plugs straight in: no re-uploading, no copy-pasting. You design; we do the words and the distribution.
YOUR CANVA DESIGN · 5 PAGES
1 / 5PROCESSING
import 5 pages ......... ok
read design context .... ok
write channel copy .. ok
→ approval queue
FACEBOOK
5-page carousel + caption written for shares
LINKEDIN
Document post with professional framing copy
X
Lead image + one sharp post pointing to the full piece
Every channel you connect · zero crossposts
▶4:42
Every platform gets its own format.
Not one post pasted everywhere. The same listing, reshaped for the length, shape and tone each channel rewards.
One Kast · BronteYouTube
▶4:42Inside Bronte | 4-bed coastal home, 200m to the sand0:00 The street · 0:42 Living · 1:30 Kitchen · 2:55 The deck
Shape16:9
Length4:42
CopyTitle, description, chapters
Human approval before anything publishes.
Analytics
See what's working. Per Kast, per channel.
One Kast goes to every channel. ScribeKast shows how each version performed, with views, engagement and link clicks side by side, in one place.
Analytics
Results for Kasts published in the last 30 days.
0Kasts published
0Viewsfrom 4 of 5 channels
0Engagementsfrom 5 of 5 channels
0ScribeKast link clicksfrom 5 of 5 channels
YouTube Shorts
4 posts · 0 views · 0 engagements
Not in the totals. YouTube's rules keep its numbers separate.
Totals only add channels that reported a number. Reach isn't added across platforms, because the same person can be counted on each.
Channel mix
Facebook
0 views · 0 engagements · 0 clicksInstagram
0 views · 0 engagements · 0 clicksLinkedIn Company pageViews not reported by LinkedIn yet.
0 engagements · 0 clicksX
0 views · 0 engagements · 0 clicksThreads
0 views · 0 engagements · 0 clicksTop Kasts
Ranked by views, then engagements, then clicks, in the last 30 days.
1Marine Parade, Bronte · walkthroughVideoKast
0 views · 0 engagements · 0 clicks2Bronte market updateKast
0 views · 0 engagements · 0 clicks3Bronte family home · photo carouselPhotoKast
0 views · 0 engagements · 0 clicksReal numbers only
If a platform doesn't report it, we say so. We never show a zero we didn't measure.
Clicks you can trust
Every post gets its own tracked link, so you see which channel sent people to the listing.
Every Kast, one view
No logging into six apps to piece it together.
POSITIONING
What ScribeKast isn't.
A scheduler.
Schedulers move your content around. ScribeKast creates it, then schedules it too.
Seat-based.
Pay for outcomes, not logins. Your whole team works in one workspace.
Credit-limited.
Agency is a flat $199/mo, unlimited Kasts. No meter anxiety.
An image generator.
We don't imagine images. We chart your numbers, and your photos come from your phone.
And never on autopilot. Human approval before anything publishes.
Data infographics
Your stats, charted and branded.
Put numbers in a brief and ScribeKast renders a branded infographic in your logo, your colours and your suburb, attached to the posts. We don't imagine images. We chart your numbers.
Your brief2 stats found
Q2 wrap for Marrickville
36 days on market, down from 52 a year ago. Angle: a tightly held suburb. Well-priced homes are still moving inside five weeks, and auction days are doing the work.
- Suburb
- Marrickville, NSW
- Stat
- Average days on market
- Period
- Q2 2026, as at Aug 2026
Data infographicOn ✓
Rendering your infographic
LOGOYour Agency
MARRICKVILLE · Q20days
Average days on market
▼ 16 days faster than Q2 2025Auction-led · stock tightAs at Aug 2026
Attached toLinkedInInstagramFacebookXThreads
Your numbers only.
Every figure comes from your brief. Nothing is estimated or made up.
Your brand, every time.
Your logo, colours and suburb, set once in your brand settings.
Sized per channel.
Square, portrait or landscape, to suit where it's posted.
PRICING
Pay for outcomes, not seats.
Start free. Scale flat. Every plan publishes to LinkedIn, X, Facebook, Instagram, TikTok, YouTube Shorts, Pinterest, WordPress and Threads.
Prices in AUD · Cancel anytime
INDIVIDUAL
Free to start
then pay as you go
For solo agents and sole operators. 5 free Kasts every month, then $0.75 per Kast (drops as you scale).
- ✓ 5 free Kasts every month
- ✓ Then $0.75 AUD per Kast
- ✓ AI content generation
- ✓ Social inbox — 1 channel see how it scales
- ✓ 1 user
MOST POPULAR
AGENCY
$199 AUD /month
For an agency team in one office. One price, no caps.
One business, one brand, your whole team, unlimited posts. Part of a franchise network? See franchise networks.
- ✓ Unlimited Kasts
- ✓ Unlimited team members
- ✓ Every channel you connect
- ✓ PhotoKast: 60 videos a month
- ✓ ListingKast: 60 listings a month
- ✓ Data infographics — branded stat charts, auto-generated
- ✓ Canva import — pull your Canva designs straight into posts
- ✓ Auto-scheduling
- ✓ Recurring schedules
- ✓ Custom AI voice
- ✓ Engagement tracking
- ✓ Social inbox
- ✓ API access — push articles in from your own tools
| Feature | Individual | Agency |
|---|---|---|
| Users | 1 | Unlimited |
| Offices | 1 | 1 |
| Kasts | Unlimited | |
| Auto-scheduling | ✗ | ✓ |
| Custom AI voice | ✗ | ✓ |
| Data infographics | ✗ | ✓ |
| PhotoKast videos | ✗ | 60 / month |
| Canva import | ✗ | ✓ |
| Social inbox | 1 channel | Unlimited |
| API access | ✗ | ✓ |
The Social Inbox collects comments on your published posts in one place. Free includes 1 channel — paid plans connect all of them.
ScribeKast learns your agency's brand voice and connects one set of accounts. Part of a franchise network? Offices linked to a network HQ get Agency Franchise pricing. See franchise networks.
COMMON QUESTIONS
What is ListingKast and is it included?
ListingKast tracks a listing from coming soon to sold. At each stage (just listed, open home, auction, under offer, sold) it writes the posts for every channel from the listing details you entered. It never mentions a price. It's included on every plan with a monthly allowance, and each stage post counts as a normal Kast. A person always publishes, never the AI.
Record once. Publish everywhere.
One Kast becomes a platform-native post for every channel you connect. A person always publishes — never the AI.
Start a Kast — free
(COMING SOON)
Social inbox · read and reply
Publishing is half the job.
Read and reply to comments from every channel in one place — no jumping between apps.
Absolutely — we have times Thursday 5:30pm and Saturday 10am. Want us to lock one in?
We're seeing strong interest. Send us a DM and we'll talk you through where things are at.
We do — we'll send the Q1 Sydney numbers through in a DM.
Inbox · last 30 days
Every reply is written and sent by a person. Nothing auto-replies.